IFA 2026: Potensic ATOM 3 Shines in Berlin, CGTN On-site Interview

Sep 07,2026

On September 4, 2026, the world’s premier consumer electronics event—the International Consumer Electronics Fair (IFA 2026)—officially opened at the Messe Berlin. 
 
On this stage gathering top global technologies, Chinese consumer drone brand Potensic made a major appearance with its new-generation flagship product, the ATOM 3. Marking its third consecutive year attending IFA since its debut in 2024, Potensic saw immense popularity at its booth, drawing crowds of international drone enthusiasts and tech media to experience its products firsthand.
 
 
At IFA 2026, Potensic showcased its highly anticipated next-generation flagship ATOM 3, originally released in May this year. As an all-scenario drone weighing under 249g, the ATOM 3 centers on the tagline "Fly Free, Create Easily," delivering comprehensive breakthroughs in imaging, battery life, transmission, and AI smart features:
 
Flagship Dual-Focal Imaging: Equipped with a 1/1.3-inch sensor, it supports 4K/60fps HDR video recording and 8K photo capture. The newly added 48mm medium telephoto lens breaks through traditional wide-angle limits, allowing seamless switching between wide panoramas and telephoto close-ups for richer visual storytelling.
40–50 Minute Battery Life: Flight time takes another leap forward, reaching 40 minutes in the European version, with a 50-minute long-endurance option available in other regions to help creators explore further without battery anxiety.
16km Dual-Band Transmission: Powered by a 16km dual-band transmission system with 4G module anti-interference capability, it provides clear, stable real-time feeds and peace of mind during long-distance flights or across complex terrain.
AI Smart Tracking 2.0: An upgraded AI tracking algorithm enables accurate, stable target tracking even in low-altitude complex environments under 4 meters. Paired with AI short-video modes like Vertigo Shot and Drift, beginners can easily create cinematic aerial shots with a single tap.
 
 
 
 
 
Notably, during IFA 2026, China Global Television Network (CGTN) conducted an on-site interview with Potensic. As a brand representing China's consumer drone industry at the show, Yuan Pei, Vice President of Potensic, stated in an interview with CGTN:
 
"My strongest feeling is that Chinese brands going global have transitioned from 'Product Globalization' to 'Brand Globalization 2.0'—shifting from merely selling goods abroad to exporting an entire ecosystem of R&D, services, and channels. This brings three key values to Europe: choice for consumers, giving them a professional aerial photography experience for a few hundred euros; growth for retail channels, as we partner with businesses to build growth; and vitality for the industry, where healthy competition drives sector progress."
 
 
 
Behind these outstanding capabilities lies over a decade of deep industry experience in consumer drones. 
 
As a national-level "Little Giant" enterprise specializing in niche markets, a National High-Tech Enterprise, and a recognized "Gazelle Enterprise" at the China Unicorn Enterprise Summit, Potensic remains committed to driving growth through technical innovation and user demand, developing proprietary core technology covering flight control, imaging, and algorithms.
 
Today, Potensic products are exported to over 100 countries and regions, consistently ranking second in global sales volume in Amazon's drone category. Beyond a strong online presence, Potensic has built an extensive global offline network, entering top international retail giants such as Best Buy, Costco, Walmart, MediaMarkt, and Coolblue to establish a global service network trusted by millions of users.
 
 
With the theme "SEE BEYOND," Potensic's participation at IFA 2026 showcases its ongoing exploration of consumer drone applications. For Potensic, "SEE BEYOND" means more than pushing past familiar perspectives—it represents exploring new possibilities and uncovering visual expressions beyond the everyday. Whether for first-time pilots or experienced flyers seeking richer imaging experiences, the ATOM 3 provides an effortless gateway into aerial creation.
 
 
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